LAND ROVER Timeline

• 1948: The first Land Rover was officially launched 30 April 1948, at the Amsterdam Motor Show
• 1958: Series II launched
• 1961: Series IIA began production
• 1967: Rover becomes part of Leyland Motors Ltd, later British Leyland (BL) as Rover Triumph
• 1970: Introduction of the Range Rover
• 1971: Series III launched
• 1975: BL collapses and is nationalised, publication of the Ryder Report recommends that Land Rover be split from Rover and be treated as a separate company within BL and becomes part of the new commercial vehicle division called the Land Rover Leyland Group
• 1976: One-millionth Land Rover leaves the production line
• 1978: Land Rover Limited formed as a separate subsidiary of British Leyland
• 1980: Rover car production ends at Solihull with the transfer of SD1 production to Cowley, Oxford; Solihull is now exclusively for Land Rover manufacture. 5-door Range Rover introduced.
• 1983: Land Rover 90 (Ninety)/110 (One-Ten)/127 (renamed Defender in 1990) introduced
• 1986: BL plc becomes Rover Group plc; Project Llama started
• 1988: Rover Group is privatised and becomes part of British Aerospace, and is now known simply as Rover
• 1986: Range Rover is introduced to the U.S market in April 1986
• 1989: Introduction of Discovery
• 1994: Rover Group is taken over by BMW. Introduction of second-generation Range Rover. (The original Range Rover was continued under the name 'Range Rover Classic' until 1995)
• 1997: Land Rover introduces the Special Edition Discovery XD with AA Yellow paint, subdued wheels, SD type roof racks, and a few other off-road upgrades directly from the factory. Produced only for the North American market, the Special Vehicles Division of Land Rover created only 250 of these bright yellow SUV's. Official formation of the Camel Trophy Owners Club by co-founders Neill Browne, Pantelis Giamarellos and Peter Sweetser.
• 1997: Introduction of Freelander
• 1998: Introduction of second generation of Discovery
• 2000: BMW breaks up the Rover Group and sells Land Rover to Ford for £1.8 billion
• 2002: Introduction of third-generation Range Rover
• 2004: Introduction of third-generation Discovery/LR3
• 2005: Introduction of Range Rover Sport
• 2005: Adoption of Jaguar AJ-V8 engine to replace the BMW M62 V8 in the Range Rover
• 2005: Land Rover 'founder' Rover, collapses under the ownership of MG Rover Group
• 2006: Announcement of a new 2.4-litre diesel engine, 6-speed gearbox, dash and forward-facing rear seats for Defender. Introduction of second generation of Freelander (Freelander 2). Ford acquires the Rover trademark from BMW, who previously licensed its use to MG Rover Group
• 8 May 2007: 4,000,000th Land Rover rolls off the production line, a Discovery 3 (LR3), donated to The Born Free Foundation
• 12 June 2007: Announcement from the Ford Motor Company that it plans to sell Land Rover and also Jaguar Cars
• August 2007: India's Tata Motors and Mahindra and Mahindra as well as financial sponsors Cerberus Capital Management, TPG Capital and Apollo Global Management expressed their interest in purchasing Jaguar Cars and Land Rover from the Ford Motor Company.
• 26 March 2008: Ford agreed to sell their Jaguar Land Rover operations to Tata Motors.
• 2 June 2008:Tata Motors finalised their purchase of Jaguar and Land Rover from Ford.

LAND ROVER HISTORY

The design for the original Land Rover vehicle was started in 1947 by Maurice Wilks, chief designer at the Rover Company, on his farm in Newborough, Anglesey. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales. The first Land Rover prototype, later nicknamed 'Centre Steer', was built on a Jeep chassis.

The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.

The early vehicles, such as the Series I, were field-tested at Long Bennington and designed to be field-serviced; advertisements for Rovers cite vehicles driven thousands of miles on banana oil. Now with more complex service requirements this is less of an option. The British Army maintains the use of the mechanically simple 2.5-litre four-cylinder 300TDi-engined versions rather than the electronically controlled 2.5-litre five-cylinder TD5 to retain some servicing simplicity. This engine also continued in use in some export markets using units built at a Ford plant in Brazil, where Land Rovers were built under license and the engine was also used in Ford pick-up trucks built locally. Production of the TDi engine ended in the United Kingdom in 2006, meaning that Land Rover no longer offers it as an option. International Motors of Brazil offer an engine called the 2.8 TGV Power Torque, which is essentially a 2.8-litre version of the 300TDi, with a corresponding increase in power and torque. All power is combined with an All-Terrain Traction Control which gives active terrain response; Ferrari uses a similar system in race traction.

During its ownership by Ford, Land Rover was once again associated with Jaguar - the first time the two companies had been under the same umbrella since the British Leyland era. In many countries they shared a common sales and distribution network (including shared dealerships), and some models shared components and production facilities.

LAND ROVER

     Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover (JLR) group. It is the second oldest four-wheel-drive car brand in the world (after Jeep).

The Land Rover name was originally used by the Rover Company for one specific vehicle model, named simply the Land Rover, launched by Rover in 1948. Over the following years it developed into a marque encompassing a range of four-wheel-drive models, including the Defender, Discovery, Freelander, Range Rover, Range Rover Sport and Range Rover Evoque. Land Rovers are currently assembled in the company's Halewood and Solihull plants, with research and development taking place at JLR's Gaydon and Whitley engineering centres. Land Rover sold 194,000 vehicles worldwide in 2009.

Although the brand originates from the original 1947 model, Land Rover as a company has only existed since 1978, prior to this it was a product line of the Rover Company which was subsequently absorbed into the Rover-Triumph division of the British Leyland Motor Corporation (BL) following Leyland Motor Corporation’s takeover of Rover in 1967. The ongoing commercial success of the original Land Rover series models, and latterly the Range Rover in the 1970s in the midst of BL’s well documented business troubles prompted the establishment of a separate Land Rover company but still under the BL umbrella, remaining part of the subsequent Rover Group in 1988 under the ownership of British Aerospace after the remains of British Leyland were broken up and privatised. In 1994 Rover Group plc was acquired by BMW. In 2000 Rover Group was broken-up by BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive Group. In June 2008 Ford sold both Land Rover and Jaguar Cars to Tata Motors.